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Fox Group needed a strong and nostalgic launch campaign to entice their followings. Exclusive to Fox Group, VITARAN is a bio-revitalising skin injectable that has anti-inflammatory benefits.


Fox wanted to really lean into the 90's aesthetic, utilising crash zooms and VHS vibes. For this, part of the campaign was shot on a 90's era camcorder to be spliced in with the main footage. We managed to achieve a final edit which delivers a mix of aesthetic and quality, and highlights the model's beauty and use for VITARAN.

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